Justlife aims to promote eating organic produce

The simple act of buying organic vegetables or using biodegradable utensils is just some of the many little things you can do to save the environment.  

And that is what customers who visited the newly opened Justlife outlet in the Gardens Mid Valley found out recently.  

Simple steps: Tai filling her grocery basket with organic greens at the new Justlife outlet.

The outlet, which specialises in selling food, fruits, vegetables and products that are environmentally friendly, had organised a farmers' day to create awareness on organic products recently.  

Farmers from Cameron Highlands, Kuala Kubu Baru, and other areas were brought in to teach shoppers the benefits of eating organic food.  

“We’re here to promote an eco-friendly lifestyle because people are getting more and more concerned about their environment, global warming and healthy living,” said Justlife Group Sdn Bhd chief executive officer Callie Tai. 

Yummy: Lee taking a bite out of a cherry tomato.

“You can help by simply changing your diet and opting to live a healthier life by consuming organic food,” said Tai.  

Organic farmers do not use any form of pesticide or chemicals that harm the soil to plant their vegetables hence their fruits and vegetables are healthier and greener.  

No doubt Tai does not dispute the fact that organic vegetables are costlier, in fact everything that is organically produced is more expensive but she is quick to add that the long term value of enjoying a healthy lifestyle free from diseases and sickness is priceless.  

Farmer Jingle Kon from Kuala Kubu Baru who was one of the farmers at the outlet said organically produced vegetables are rich in vitamins and are good for the immune system.  

A helping hand: Justlife stocks environmentally friendly products.

Lee Ong Sing, a farmer from Cameron Highlands, said people were still unaware of the goodness of organic food.  

According to him, less then 1% of people in Malaysia consume organic food. 

“It’s very big in the United States, Japan and Europe as people there are more concerned about their health and are aware of the need to conserve the planet,” he said. 

Justlife outlets are located at Ikano Power Centre, Queens Park Retail Centre, Subang Jaya, Petaling Jaya, Puchong, Seremban, Malacca and Penang.  

For details, call 03-7880 8035.  

7 of 20 Good Reasons To Buy Organic 

Reduce landfill, which has greenhouse consequences. Composting and recycling
of nutrients is a major feature of organic farming systems, which, in Australia, recycle
hundreds of thousands of tonnes of putrescible industrial and other waste each year. Still
8.4 million tonnes (40 per cent) of the total waste stream consists of compostable organic
material (1998/99 EPA Landfill Levy Data).

Source: BFA