Strict Quality Control

By RENITA CHE WAN
Photo by GLENN GUAN
Sunday November 18, 2007
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EVERY department store has its own unique “treats” to set them apart from the rest of their competitors, to expand the number of loyal customers.

Names such as Debenhaus, Isetan, Metrojaya, Parkson, Sogo, Robinson & Co and Jusco automatically come to mind whenever the word “department store” is mentioned. 

All the department stores have their own strong attractions, but Aeon Jusco has something extra special that makes it even more attractive.

Although Jusco and some other department stores have their own in-house supermarket brand, there’s one thing that separates it from the rest.  

The perishable items in Jusco are classified as safety food, and that means the items have gone through an extensive and careful process in the laboratory to guarantee that the food under this label is indeed safe for consumption. 

One fine example is the tomatoes. 

Compared to the other types of tomatoes sold elsewhere, the ones in Jusco have higher sugar content. 

They have 25% more sugar and on top of that, no pesticides are used to grow these luscious tomatoes. 

The tomato is a controlled price item and it’s fixed at RM3.30 per kilo, but the ones in Jusco are sold at only RM2.50 per kilo and they are brought in from Sepang. 

Another thing that is worth mentioning is the Jusco Selection Organic Vegetables section. 

This section caters to those who are indeed health junkies and only believe in eating food that is organic. 

The items are air flown all the way from East Malaysia three times a month to ensure that the products are of the finest quality. 

There are over 30 different items under this label including a wide variety of local mushrooms as well as imported ones. 

Some of the items include French beans which cost RM3.80 per 200g, Beijing sweet cabbage priced at RM2.53 per 200g, and baby kailan at RM2 per packet. 

The ladies fingers cost RM2.99 per pack, long beans RM2.99 per pack, Choy Sum RM2.50 per pack and Siew Pak Choy is RM2.50 per pack. 

Jusco also has a wide variety of mushrooms such as the shitake mushroom, button mushroom, brown mutton mushroom, Bunashimeji mushroom, enoki mushroom, grey oyster mushroom, brown enoki mushroom and the portabella mushroom. 

For more information on the products, contact Jusco’s headquarters in Taman Maluri, Kuala Lumpur, at 03-9285 5222. 

8 of 20 Good Reasons To Buy Organic 

Safeguard the integrity of food. Certified organic provides a guarantee that product
has been grown, handled, packaged and distributed avoiding risk of contamination of the
product to the point of sale. Full traceability is maintained along the chain.

Source: BFA